What I’ve learned
Imagine you bought a business and then ran it as is and never did financial statements or anything that would help you gauge how well your business was doing. That is ridiculous right!? Well setting up and paying for google ads. but not checking it’s performance is just as bad as that! Protect your investment, don’t waste your precious money. If you never plan to sit down and evaluate how your google ads keywords are doing of if you landing page is driving sales or driving them away, then you might as well not use google ads, because it can very quickly cost just as much to run bad ads as it costs you to run the few good ones. My opinion is to schedule a date, at least anualy, but probably quarterly would be better, and go trough your ads data and see what it has to say about the quality of your ads. What is the return on your investment in google ads? Is it good? Is it bad? Or better yet, how is it compared to the goal you set at the beginning (you set a goal on what you would like for it to do right?)? Every penny you can not waste is a penny that could go into building the business, or just straight into your pocket, it’s worth it to make sure your google ads is a lean operation, meaning there is no fluff of fat that doesn’t deliver you results.
No responses yet